The rise of YouTube has spawned a new, very effective medium for online advertisers to promote their products through the use of video.  Promotional videos go way beyond YouTube though.  If you are a small business owner seeking to increase your company’s market exposure through word of mouth, viral marketing techniques then video is a sure fire way to do it.  Is it guaranteed success?  NO.  With that said, creating videos that show of your product, reiterate your subject matter expertise, and/or express your benefits to the end user is certain to increase customer confidence in your business.  The creative side of this business is key, in order to reach and connect with your targeted customers.

The Start-Up Journal (WSJ) has a great story about a mid-sized company who is using online video to increase sales, brand awareness and its competitive advantages.  Check it out.

How do successful online video and viral marketing campaigns impact a business valuation?  Let us know your comments.