Recent news coming from Hillary for President indicates that should Mrs. Clinton take office, she proposes credits and financial relief to California small business owners.   This plan which is coined “American Health Choices Plan” would cover more than 6 million uninsured Californians, as well as “provide financial incentives for small businesses to purchase health insurance coverage for their employees”.  Health insurance premiums have risen nearly 70% in the past years for small business owners seeking to offer such benefits to its employees, pulling money from business profitability. 

 Such financial incentives to ease the burden on California small business owners can greatly increase employee loyalty and reduce costs, which will positively impact a California business appraisal which would evaluate financial trends and value drivers such as employee loyalty, thus impacting customer satisfaction, net income, owner benefits, etc, etc.  More profits means higher fair market value when a California business owner conducts a business appraisal.  This is certainly a creative look at incentives and their impact on small business success.