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10 Useful Tips For Selling Your Business

roadmapSelling a business is not a simple process.  It requires careful planning, execution and teamwork to ensure the business seller (owner) maximizes the opportunity and can successfully exit the business. has an excellent Top 10 List, full of solid advice to business owners thinking about a sale.   If you are considering the sale of your business, carefully consider these recommendations.

Below is a Summarized list of “10 Mistakes to Avoid When Selling Your Business”:

  1. Lack of Preparation – Be ready, seal your gaps and make the business attractive
  2. Overconfidence – Don’t be too enamored with your own business. Be self-critical, try to see things through a Buyer’s lens and get an independent business valuation early in the process.
  3. Not Involving Professional Advisors – You should not act alone to save money. Expert advisors will not only pay for themselves but drive higher value, typically leading to a higher sale price.
  4. Hands-Off, Auto-Pilot Mentality – while owners should hire professional advisors to orchestrate the sale of a business, the owner(s) must be ready to speak with Buyers and remain engaged throughout the process.
  5. Failure to Pre-Qualify Buyers – while this is a key function of a business broker or sell-side advisor, you have to quickly recognize the motives and strength of a Buyer.  Don’t get caught wasting your time with the “wrong” Buyers.
  6. Misrepresentation – Don’t sugar coat your businesses success and potential; be fair to the Buyer so that no red flags or mistrust happens.
  7. No Basis for Asking Price – Sellers almost always believe their business is worth more than it is. An overpriced business will not “get looks” and then creates angst in the negotiation process.  Incorrect pricing is the #1 reason a business stays on the market too long.  Purchasing an objective business valuation is an absolute must for most for-sale businesses.
  8. Insistence on All-Cash Offers – Securring an upfront all-cash deal is unrealistic and should not be expected.  Not only are Buyers unwilling, but the Seller is overexposed to taxes.
  9. Confidentiality Breach – If word gets out your business is for sale, it can have a grave impact on your employees, customers and the future health of your business IF you do not sell.  Confidentiality is paramount from start to fnish with your key advisors.
  10. Poor Transition – After selling the business, you still have a responsibility to ensuring the success of your Buyer.  This can require many months, after a sale, which will likely be tied to the deal terms.

There are of course many aspects to selling a business, but the above list of 10 Mistakes to Avoid should be closely considered for today’s private business owners.  Enlist the advisory services of professionals so that you can continue to operate your business, find the right Buyers, and compete on the “For Sale” market — while also maximizing your opportunity to sell and asking price. 

If you’d like to discuss your valuation & appraisal needs, give us a call at 877-825-8249 and speak with a Sr. Valuation Advisor at not cost to you. 

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Financial, Strategic, and Hybrid Buyers

Not all buyers are created equal. We could debate about the types of business buyers out there but, excluding individuals, lets distill buyers into three categories – financial buyers, strategic or synergistic buyers, and buyers with some DNA of both previously mentioned (or hybrid buyers).  In the merger and acquisition (M&A) world we frequently refer to a private equity group (PEG) as a financial buyer.  Why?  Well, PEGs are formed to pool resources from investors that may have an interest in “sector” investing.  Look at a private equity group website like Huron Capital and you’ll see terms that resemble investor terms – minimum EBITDA, Sectors Invested, etc.  A PEG may also be a synergistic investor depending upon what types of investments are in its portfolio.  A synergistic buyer, by contrast, may consider acquiring a company because it adds synergy to its existing business.  Consider Google’s acquisition of DoubleClick for $3.1B.  In order for the buyer to justify the acquisition there must be synergy.  Is a financial buyer better than a synergistic buyer or is a synergistic buyer better than a financial buyer?

There is no way to answer this because beauty is ultimately in the eye of the beholder.  But, to the extent one is selling into a firm with great synergy (whether a hybrid PEG or pure strategic acquirer) the value of the selling firm is likely to incrementally increase.  The simple reason for this is that highly synergistic buyers contemplate future discretionary cash flow of the selling business in their valuation decision.  You’ll recall from a recent post that I mentioned that valuation efforts are about analysis, but investment banking is about advocacy.  As a valuation analyst we only contemplate the notion that there is a willing buyer and a willing seller.  We blend into the mix the notion of “valuing” future cash flow to determine one element of value.  But ultimately the market will “make the decision” as to the value of the enterprise being sold.  The purpose of a valuation in M&A, though, is to provide a benchmark, just like a real estate appraisal for a VA loan (for a trusted source, check out  The purpose of M&A representation is to drive that number up.

For more information contact us at Fair Market Valuations.

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8.5 Ways to Increase Cash Flow

A group of intermediaries within our nationwide network of advisers (The Business House, Inc) has released a strong recommendations list on how to increase small business cash flows.  Following these tips can most certainly boost a company’s business valuation.  Below is a recap of the key points:

Cash Flow is KING:    Cash In – Cash Out = Cash Flow

  1. Organized Record Keeping (we harp on this topic in other posts) 
  2. Collect Money and Fees Upfront
  3. Collect Accounts Receivable
  4. Audit All Expenses Yearly
  5. Extend Supplier & Vendor Debts
  6. Examine Employees & Make Personal Cutbacks
  7. Review Capital Assets
  8. Decrease Non-necessary Spending
  9. Inventory Management & Transportation Costs

Every good business owner knows that cash flow is the life blood to their company’s existence.  When positioning a company for sale, positive cash flow is critical in determining a company’s fair market value.  For specific breakdowns of each area listed above, please click the link provided above. 

Know your value.  Know your business.

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Key factors influencing small business valuation

As a business owner, you obviously want to be cognizant of decisions and factors within your business that will positively or negatively influence its value.  Below is a breakdown of some key areas you can focus on today to ensure that your company’s value is protected should you ever need to conduct a business valuation and if you ever plan to sell:

  •  Maintain clean financial books and records
    • Keeping business and personal expenses separate is ideal.  For many small business owners, they treat the company’s cash flow like a personal checking account.  Often times family expenses beyond owner compensation are being paid by the business such as meals, vacations, automobile, gas, insurance, phones, etc.  When preparing a business to sell, not only would these “owner benefits” be reflected back into the company’s earnings, but it will also have to be explained to a potentially skeptical buyer.  Keeping these types of expenses separate is of value when owners want to avoid buyer skepticism.
    • Studies from major accounting firms and even our own experiences have indicated that companies with audited financials, or at least professionally managed books for small businesses, will consistently fetch a higher purchase price than those not well kept.  If it’s not documented, it’s not accounted for.
  • Achieve for positive trending
    • Typically, the most recent 3-5 years of performance and 2-3 projections will be the closest examined periods in determining a company’s value.  Showing positive trends and growth in both revenues, net income and “owner’s discretionary earnings” will have a significant impact on value.  When businesses suffer due to factors out of their control (industry dips, seasonal declines, etc) those can more easily be accounted for.  When the business declines due to lack of performance on its own accord in comparison to similar companies in a similar industry, this will certainly drop a company’s fair market value and strategic value.
    • Buyer’s are purchasing future cash flows and potential.  If you’re in a decline, why would a buyer pay a premium?  Many business owners, rightfully so, believe their company is worth much more than it is due to the time, sweat, and effort invested into their business.  Owners who can step away from the situation and evaluate their business from a buyer’s perspective will appreciate the fact that positively trending cash flow and a positive outlook into the future will make the company that much more attractive and valuable.
  • Profitable process chain
    • With today’s advances in technology and automation, a company’s systems and process chain requires evolution.  Business owners who accept change and readily adapt to more efficient and productive ways to operate their business will not only increase profits, but also building a system that can sustain additional growth will less operational costs required.  Such automation or process changes can greatly impact value as the future operational and profit prospects of the business or ideal.
    • If your company is involved in the production of a product or service, you should evaluate your company’s core strengths and weaknesses.  Many owner’s in today’s world are outsourcing elements of their process chain.  While letting go control of certain aspects of your business can prove daunting, owners who find strategic partners to produce or manufacture key processes in their business can become much more efficient, increase quality, profitability and customer satisfaction.  Identify opportunities and seek out expert partners who you can strategically outsource to.
  • Make the business less reliant on you
    • If you wanted to, could you take off on vacation of the next 2-3 weeks (minimum) and your company not skip a beat?  If not, strive for this goal.  When a company is heavily reliant on an owner who works “in” the business, it is more susceptible to a lower valuation.  This is certainly true for companies with less than 10 employees where often times the owner is the business.  In his or her absence, clients will leave and the company’s ability to function is all but paralyzed.  Owner’s who can develop sound processes, responsible management, and a value chain to serve clients will be able to step away from working “in” the business and work “on” the business.
    • When a small business owner sells, the buyer will typically step in to run the company, as opposed to hiring a manager to run it for them.  It is important that a current owner lay the foundation for a completely new individual to seamlessly walk into the business and have the ability to successfully run it within 3-6 months time.  Making it as easy on a buyer to take over management is key in maintain and creating value in your business.

There are certainly many other major factors that will influence the value of a business (goodwill, client acquisition efficiencies, competitive landscape, fixed assets, inventory etc), but some of the above examples you can address sooner rather than later for a positive business valuation.  Know your value, Know your business.  If you have any other tips or advice, please leave a comment.

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Mid-market business valuation indicators strong

Most Americans continue to read, hear and see troubling news about the U.S. economic outlook.  Business owners need some reassurance that the sky is not falling, particularly for business owners considering the future sale of their business.  Today is a seller’s market!  But, cyclical indicators point that this window will not stay open forever.

Business valuation indicators are showing strong multiples for technology and software-related companies as well as those that cater to the baby boomer and senior demographics.  For the fifth consecutive year, Inc and Business Valuation Resources (the authority on valuation data, metrics, and comps) have prepared an interactive study to analyze the valuation of middle market companies (those with annual sales from $10 million $500 million).  Take a moment to visit this resource and see how your company stacks up compared to nearly 4,000 mid-market transactions analyzed over a 3-year window.

A word of caution.  While more than 140 industries are analyzed, you may not find an ideal comp for your business.  There is a big difference between a strategic buyer and a financial buyer.  Small businesses with sales of less than $10 million need to be aware that rule of thumb multiples based on adjusted EBITDA are typically less than middle market.  Per Rob Slee’s excellent book “Midas Managers”, firms considered small business generally see 2-4X adjusted EBITDA while those with sales in from $10MM to $100MM are more likely to see 5-7X.  Using a generic multiple is very dangerous for any business owner and is not recommended.  Determining your company’s market value through the process of an independent business valuation is THE first step and owner should take prior to taking their company to market.  Let’s take a $1MM annual sales, $200K discretionary cash flow business.  Using a simple 2-4X multiple leaves a gaping margin of error of $400,000!!!  Your business is most likely your most valuable asset.  Don’t fall prey to assumptions and being a penny-wise, pound foolish when it comes to business valuation.  Each buyer is different, with different motives for acquisition (financial, strategic, etc).  A business priced too high will not sale.  A business priced too low, well you know what happens then.

Know your value.  Know your business.

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Business valuation and buy-sell agreements

The NY Times tackles a very important topic for today’s business owner:  what to do when partners want to split.  A buy-sell agreement protects all owners in a business for events when a minority, majority or equal owner decides or is forced to leave a business.  In most cases, a buy-sell agreement will include a provision for determining “fair market value” via a credible third-party business valuation.

If you own a business and share that ownership with other partners, it is important that you create measures to protect everyone’s best interests in the form of a buy-sell agreement.  Seek your attorney for such matters so that it is fair, carries goodwill and is responsible to all shareholders within your business.  In the absence of a buy-sell, ownership claims and buyouts are at jeopardy in most cases leading to litigation and exorbitant legal fees with few winners in the end.

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Business owners survey: business valuation & selling a business

If you own a business and are thinking about selling, it is important you recognize the value of a defined plan & strategy and the value of professional advisors.  An article featured on Financial Post summarizes a recent study of business owners who sold their business within the past 5 years (more than 100 business owners were surveyed about selling and what they would recommend to other business owners following their own personal experiences):

  • 74% recommend a professional business valuation to determine a fair, credible asking price
  • 71% recommend hiring a professional (such as a business broker) to coordinate & facilitate the entire selling process

A common sentiment amongst these business owners who decided to manage the entire process independent of outside assistance was “the process was often lonely, emotional and conducted without proper planning”.  Two other key quotes & findings from this study when business owners did it themselves:

  1. “Business owners are waiting till they get an offer before they address key issues in selling a business, which means they’re not negotiating from strength, and are leaving money on the table.”
  2. “….the former owners regret their failure to get the best deal not just for themselves, but for their management, staff and customers.”

If these trends are important to you and the sale of your business, take time to read the entire article and then strongly consider the involvement of professionals who understand and are experienced in the complexities of business valuation and business transactions.  website domain

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Selling a Business — M&A advice from the trenches

Over at BNET, they are developing a series on the topic of M&A with goal of empowering business sellers and buyers to “Be a Master M&A Negotiator”.  We like BNET because they take complex issues and spell them out in layman’s terms making it easy for most to understand and learn.  The portal with various resources is here

Thus far, they have an assortment of interviews with M&A veterans as well as informative videos with visual & audio demonstrations of common M&A deal challenges.   If you plan to sell a business, this is a great resource so you can get into the head of a potential buyer as most recommendations are for buyers.

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Business Appraisal for the small business owner

The Financial Times and are at it again and has published a compelling�article�titled “Working out what your firm is worth”��for small business owners and their need to conduct recurring business appraisals.� While some businesses do not need annual appraisals, most privately owned companies do need one at some point in its existence.  It is very common for an owner to grossly over value their business based on the blood, sweat & tears they’ve invested over the years to get to where they are today.� While sweat equity is valuable, there are specific indicators a valuator will examine in order to determine “fair market value” of a small business.  A key factor for�the business valuation is what is expected to happen in the future when the existing owner is removed from the equation?� If a small business is heavily dependent on that owner’s reputation, expertise & services it could have a negative influence on future financial successes; thus�devaluing such a business.

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Why Business Appraisal Blog reads Marketing Pilgrim

free domain value calculator

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