An interesting alert came across our desks this morning, from Forbes.com: The Most Valuable College Basketball Teams. I somewhat choked on my coffee and had to read again. The value of a collegiate basketball team? FMV is a proud supporter of the University of North Carolina at Chapel Hill and it was no surprise to see the Tar Heels top the list. The metrics used in this assessment were unique and certainly different from the world of small business valuation, but it was an interesting read. While the methods used by Forbes are based on ticket sales, tournament earnings and a teams impact on its school and athletic deparment, one major factor was completely ignored: team apparel sales! While it could be difficult to extract basketball apparel sales from football, one could quickly assess official basketball jersey, shorts, and other official merchandise sales directly associated with a collegiate basketball team. The valuations would skyrocket, especially for UNC as they are the #1 in licensed collegiate apparel sold world wide! Hmmmm, do you think that is because of basketball or football? In addition, with the limited data collected, Forbes used a conservative multiple of profit ranging from 1.5-1.75 to determine a teams valuation. Forbes “valued” the top 20 NCAA basketball teams and the valuation gap from 1st to 20th (UNC vs Xavier) was not even 2x! How can UNC men’s basketball only be 2x more valuable than Xavier men’s basketball — that is way off.
Now compare the college basketball valuation to the college football valuationconducted by Forbes back in November. Notre Dame ranked first with a value of $100M on generated revenues of $45M receiving a more than 2X multiple on profit. On a global basis, who has more popularity and generates more university income on licensed merchandise: UNC or ND — I think that one is pretty easy!